Sportsor was an answer to the question "HOW DO WE SOLVE AMATURE SPORT SPONSORSHIP?" The idea came to fruition when Irene and I both realised our shared love of community sports. 

Sports and Australian culture are inextricably tied together. From kids of all ages on a Saturday mornings playing Soccer to after work social Netball. Australians furiously compete on the world stage but the foundations are based in the love of the outdoors and our sense of community.

Sportsor was an answer to the question "HOW DO WE SOLVE AMATURE SPORT SPONSORSHIP?" The idea came to fruition when Irene and I both realised our shared love of community sports. 

Sports and Australian culture are inextricably tied together. From kids of all ages on Saturday mornings playing Soccer to after-work social Netball. Australians furiously compete on the world stage but the foundations are based in the love of the outdoors and our sense of community.

To understand user groups and relieve their stress with an associated task.

Currently sporting teams and businesses do not have platform in which they can connect and help each other grow. Our task was to understand these user groups and facilitate a mutually beneficial symbiotic relationship.

Test the prototype

Sportsor Webpage

To understand user groups and relieve their stress with an associated task.

Currently, sporting teams and businesses do not have a platform in which they can connect and help each other grow. Our task was to understand these user groups and facilitate a mutually beneficial symbiotic relationship.

Test the prototype

Sportsor Webpage

Amatuer clubs have issues with funding and remaining financially viable due to low sponsorship.

Amature clubs have issues with funding and remaining financially viable due to low sponsorship.

What’s wrong with the process to date?

What’s wrong with the process to date?

“Without sponsorship the club wouldn’t run. Rego only covers association fees… Fee’s would double to triple.”

“Without sponsorship, the club wouldn’t run. Rego only covers association fees… Fee’s would double to triple.”

We conducted research into the habits and methods of gaining and executing sponsorship. This incorporated both sporting clubs and businesses from rural and metro demographics.
We were trying to understand pain points and patterns that have evolved within the sponsorship process.

We conducted research into the habits and methods of gaining and executing sponsorship. This incorporated both sporting clubs and businesses from rural and metro demographics.

We were trying to understand pain points and patterns that have evolved within the sponsorship process.

“From a business perspective, sponsorships makes sense as it helps keep our brand relevant in communities and is a subtle way of marketing."

“From a business perspective, sponsorships makes sense as it helps keep our brand relevant in communities and is a subtle way of marketing."

• Businesses were not sure how sponsorship contributed to the growth of their business
  
• Clubs are poor networkers and marketers
  
• All parties were unsure of where to look
  

Pain Points:

• Cold calling
  
• Time consuming
  
• Repetition

• Businesses were not sure how sponsorship contributed to the growth of their business
  
• Clubs are poor networkers and marketers
  
• All parties were unsure of where to look

Pain Points:

• Cold calling
  
• Time-consuming
  
• Repetition

Simplified flow to relieve complicated, stressful and repetitive nature of the exercise.

Now it is possible to simultaneously execute multi tiered sponsorship/marketing goals effectively

Expedited process of gaining sponsorship/marketing

Simplified flow to relieve the complicated, stressful and repetitive nature of the exercise.

Now it is possible to simultaneously execute multi-tiered sponsorship/marketing goals effectively

Expedited process of gaining sponsorship/marketing.

Through our research we concluded that the pain points of the process consisted of:

• Cold Calling
• Time Wasting
• Frustration in searching for compatible partners
• Murkiness of entire process
• Appropriate documentation and contracts
  

Types of Users/Stakeholders were big/small businesses, big/small clubs

To create an MVP we prioritised firstly solving the main problem: Small Business and Big Club

Through our research we concluded that the pain points of the process consisted of:

• Cold Calling
• Time Wasting
• Frustration in searching for compatible partners
• The murkiness of the entire process
• Appropriate documentation and contracts
  

Types of Users/Stakeholders were big/small businesses, big/small clubs

To create an MVP we prioritised firstly solving the main problem: Small Business and Big Club

Design a simplified platform that allows amatuer clubs and businesses to foster strong relationships and grow.

Design a simplified platform that allows amature clubs and businesses to foster strong relationships and grow.

We completed two time-boxed 10 minute design studios to formulate ideas and layouts for our platform's homepage. Most of our initial ideas were inspired by the websites that we had analysed in the comparative analysis. The goal was to achieve a design where the main functionality of the website was easily accessible with simple navigation in an easily digestible format. 

We completed two time-boxed 10-minute design studios to formulate ideas and layouts for our platform's homepage. Most of our initial ideas were inspired by the websites that we had analysed in the comparative analysis. The goal was to achieve a design where the main functionality of the website was easily accessible with simple navigation in an easily digestible format. 

The game plan was to address the issues in our navigation by creating simple tests to see if our users understood our icons. The most basic tests were centered around "Can you sign up and login?" As well as the more basic "What do you think this is?"

We ascertained that there was difficulty understanding some of the icons chosen. We were also informed on preferences in terms of search and exploration.

The game plan was to address the issues in our navigation by creating simple tests to see if our users understood our icons. The most basic tests were centred around "Can you sign up and login?" As well as the more basic "What do you think this is?"

We ascertained that there was difficulty understanding some of the icons chosen. We were also informed on preferences in terms of search and exploration.